Friday 24 February 2012

So what is a CMS ?

CMS Website Design (Content Management System)
CMS or a 'Content Management System' quite literally allows you to control and manage the content within your web site - without technical training. Using this uncomplicated system you can very easily add, delete images and edit text in your web site on the fly. You can also have an unlimited number of pages and a full site-search engine.
CMS: A working definition
A content management system (CMS) supports the creation, management, distribution, publishing, and discovery of corporate information.
It covers the complete lifecycle of the pages on your site, from providing simple tools to create the content, through to publishing, and finally to archiving.
It also provides the ability to manage the structure of the site, the appearance of the published pages, and the navigation provided to the users.
Note that we are focusing on the most common use of a CMS: to manage web content. In some circles, these systems are therefore called web management systems (WMS).
Users with no programming or HTML experience?
Simply put, if you have just a little experience with Microsoft Word then you will be able to manage the content of your own web site very easily indeed. You need have no programming or HTML experience. Editing can be done with any normal web browser from anywhere in the world - or with your iPhone :)
Why should you opt for CMS?
Many companies find it difficult to keep their web site content as up to date as they would like. Often there are delays getting new content online, the site stagnates and your clients get to see outdated information. That’s why so many companies are turning to CMS.
A CMS web presence allows you to manage your web site even if you have no technical knowledge, experience with HTML or web site design. It also reduces the calls to your web design agency or IT department for changes to the web site. CMS reduces the time required to publish, allowing you to get your content on-line faster. This is a very important issue for any professional web site.
CMS website search engine friendly
CMS offers the best platform to develop sites that meet all the SEO requirements.

HTML layout is well formed with no nestled tables making it easy to read for crawlers.

We can ensure that URL's do not have any query strings. The URL's can be of the type www.yoursite.com/pagename.html Such URL's are extremely Search engine friendly.

Meta keywords can be defined at a global level (across the site) and also at page level.
Business benefits
There are a wide range of business benefits that can be obtained by implementing a CMS, including:
  • streamlined authoring process
  • faster turnaround time for new pages and changes
  • greater consistency
  • improved site navigation
  • increased site flexibility
  • support for decentralised authoring
  • increased security
  • reduced duplication of information
  • greater capacity for growth
  • reduced site maintenance costs
Beyond these, the greatest benefit the CMS can provide is to support your business goals and strategies.
For example, the CMS can help to improve sales, increase user satisfaction, or assist in communicating with the public.

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